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A ground-breaking exploration of how the digital era is revolutionizing human trust.
If you can't trust those in charge, who can you trust?
From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it.
In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: we have lost faith in brands, leaders and systems, but millions of people every day rent their home to total strangers on AirBnB, exchange cryptocurrency online, or get in the car of an unknown Uber driver. This is the age of distributed trust; a paradigm shift driven by new technologies that are rewriting the rules of an all-too-human relationship.
If we are to benefit from this radical transformation, it is vital that we understand the new mechanics of how trust is built, managed, lost and repaired. In Who Can You Trust?, Botsman provides a detailed map of this uncharted landscape - and explores what's next for humanity.